Housik – more than a label.
Housik is a collective clothing label started by two best mates with a love of fashion and a passion for house music. As regular DJs and promoters for their own well respected Norwich based event YAYA, Dale Farnham and Lee Ratcliffe saw a gap in the market for well designed good quality street wear.
In early 2015 Housik was born, kicking off with a test run of tees showcasing their simple box logo. The line was a big success, which encouraged the team to expand the range to incorporate other designs, colours and a step into woman's street wear with their popular 'HOUSIK Script' bodysuits, now a bestseller.
With successful capsule collections launched with some of the most respected labels and agencies in the underground house music industry such as MadTech Records, Twisted Fusion, Soma Records, Killer Vibe Records, Underground Artists, Criminal Hype, Carpe Diem Musica, New Violence and Solid Grooves, it’s safe to say Housik have cemented their position within the industry as one of the go-to streetwear labels.
With each new release the brand’s following has grown and is now a firm favourite with DJs. Some big hitters on the house scene have been repping Housik on international platforms – the boys can count Carl Cox, Shonky, Cinthie, Darius Syrossian, Denney, Anek, Detlef, Kydus, Cristoph, Waifs & Strays, Cera Alba, Jacky, Max Chapman, SEFF, Sam Divine , Jaceo and many others amongst their customer base.
In 2016 with plans to develop the brand further they met with experienced and well respected industry friends, Fiona & Bobby Burrage, who offered full support to the brand. After months of discussions, ideas and meetings they decided as a collective that Fiona would join Housik as Creative Director and complete the family. In early 2018 Housik 2.0 was launched. They continue to be focused on creating more than just a clothing range, but a lifestyle option, offering a piece of what they have discovered on their journey to every single person that supports the brand, in anyway that may be.
Housik is more than just a label.
Dale Farnham AKA Dill, a born and bred Martial Arts specialist with a 25 year Tae Kwon-Do career. A true lover of beats following inspiration from a young age. After moving through various genres Dill found House Music at the age of about 15, traded his bedroom Hi-Fi sound system for a set of beaten up 2nd hand home mix decks and the rest is history. Dill found his love for fashion & streetwear through music and has never looked back.