About Us

In March 2014, 4 good friends; Dill Farnham, Lee Ratcliffe, Stu Curror and Alex Perry-Bower all whom shared a love for the underground House Music scene, came together to discuss bringing a new party to Norwich...

YAYA was born.

DJs regularly play at YAYA from across Europe. Today it's one of the most respected events in the East of England.

YAYA's first show was in April 2014 with the almighty Cristoph at their home venue, Gonzos Tea Room. YAYA has grown and evolved launching their own imprint label YAYA Records, which has hosted releases and sell out shows from top artists across the globe within the underground scene.

It's pretty simple, YAYA means 'You're Alright You Are', a phrase that underpins our philosophy towards an awesome party...

Good people, cool vibes, great music.  



Norwich's finest underground party and record label.


Instagram: @yaya_records

Twitter: @YAYAnights


Our next event:

7th December 2018

YAYA Presents No Rules (UK)

It’s the most wonderful time of the year and YAYA brings it’s festive December rendition at our spiritual home of Gonzo’s Tea Room with up and coming London based act No Rules (UK).

No Rules (UK) have been producing some solid underground house tunes for a few years now rising to prominence remixing Waze & Odyssey’s ‘Shape’ released on Hot Creations brilliant underground sub label Hot Trax gaining them kudos from label owner, Jamie Jones. As well as this they also have a stella release on Lauren Lo Sung’s e1even label called ‘Dust on Wax’. Add to this, lengthy releases on underground labels such as Ladeep, Whoyostro and Deja Vu Traxx, all with their signature deep but punchy basslines, addictive melodies and groovy hypnotic percussion and you’re on to a winner.

Support on the night comes from local neighbourhood friendly DJ trio, PRiiMO and a YAYA debut for Norwich based house duo Pagoda


No Rules (UK)

PRiiMO (YAYA Records/New Violence/Twisted Fusion)


10:00pm - 3:30am 


Gonzo’s Tea Room

68 London Street





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